Business Mentor for SMALL BUSINESS OWNERS

Your people are your business.

I help founders and business owners build stronger teams, healthier cultures and businesses that last- through the power of genuine human connection.

The heart of it

The leaders who build the strongest businesses aren't the loudest in the room. They're the ones who lead with presence, who see people beyond their titles and create workplaces where people genuinely want to contribute. When that foundation is in place, the results take care of themselves.

Who this is for

Is this for you?

This work is for business owners who know their team is the heart of their business, and are ready to do something real about it. You’re in the right place if you’re navigating:

You’re not looking for a corporate program that sits in a drawer. You want something real, practical and built around your business, and the way you actually work.

My story

I didn't arrive through theory. I arrived through experience.

I started my career in corporate HR and executive recruitment – environments where leadership meant control, and success was measured in performance metrics, not trust or belonging.

Deep down, I always sensed there was another way.

Leadership isn’t about power. It’s about presence.

So when I built my own business, a childcare service in Sydney’s Northern Suburbs, I built it on exactly that. Eighteen years on, the results speak for themselves.

Now I help other business owners to do the same.

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The framework

What is Heartfelt Leadership?

Emotionally intelligent leadership with real commercial substance. When people feel genuinely seen, valued and connected, they perform better, stay longer and invest more in the business around them.

01

People

Truly knowing your people, not just their role, but what motivates them and what they need to thrive. I call it Soulful knowing, not intellectual knowing.

02

Environment

The spaces we create – physical and emotional – shape how people behave. The environment is never just bricks and mortar. It communicates. Heartfelt leaders are intentional about both.

03

Heart

When leaders show up authentically, people feel it. Trust deepens, cultures strengthen, it creates a ripple effect across the business – and the numbers take care of themselves.

FREE GUIDE

The Heartfelt Leadership Blueprint

A practical starting point for building a team that stays.

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How I work with you

Always in person.
Always closely.

I work closely with a small number of clients at a time.

Personal, practical and built entirely around you and your business.

1:1 Coaching & Mentoring

A trusted thinking partner for owners and leaders who want to grow into the leader they’ve always intended to be – building presence, strengthening the team, and creating a culture where people stay.

Advisory & Consultancy

A structured approach to improving connection, culture, trust and engagement across your organisation – finding where connection breaks down and putting practical strategies in place.

Outcomes

What changes when you work with me

Trust & credentials

Built from 18 years of real leadership, not theory.

“

You don't have to choose between heart and profit. The most successful businesses I've seen are built on both.
I can show you how.

Charlene Fredman

Ready to lead differently?

This starts with a conversation. A chance to talk through where you are and whether working together makes sense.